Want
your product or service to reach the target audience within the age group of 13
to 35? Jump on the bandwagon and start using TikTok as the new form of
advertisement. As a proactive marketer, are you already using Instagram with a
high reach for promoting your products? What next? If you want to target a
specific age group, say, youngsters, which platform should you use? TikTok
enters the picture! The popular social media network with a high following
amongst teenagers and adults does well in brand publication responses compared
to social media giants Facebook and Instagram.
You
would be surprised to know that TikTok has around 100 million active users
within the US only? This data reveals the opportunity and need for brands to
include TikTok marketing in their social media strategy. But, if you are new to the world of TikTok,
you may need a little help in building Tik Tok followers. This is where
TikTokBot will help you out!
Why Should Businesses use TikTok Marketing?
Want to
know how TikTok works as a marketing tool? Do you think the platform only has a
younger base? Trust us, TikTok is attracting a wide range of people, with
nearly 38 % of TikTok’s users within the US above 30. The low business
competition offers a massive opportunity to reach many people at a relatively
low cost.
At
present social media platforms have reached a saturation point making it
difficult for brands to get their message across to the target audience. Enter
TikTok, the fastest growing social media platform. According to social media
experts like GaryVee, Rachel Pederson, TikTok will play a key role in enhancing
brand engagement. Here are some statistics that support this statement.
- TikTok has 500 million active users worldwide
- The social media network is available in 155 countries
- 90 % of users access the app multiple times a day
- 1 million videos on average are viewed daily on TikTok
Top 3 Reasons Brands Should Use TikTok for marketing
Build Loyal Communities: Nowadays audience prefers crisp, snack-able video content. Brands must share
ideas through videos, invoking the interest of like-minded people being their
primary goal. Community building is the heart of the platform.
A New form of Marketing: Traditional
marketing techniques no longer work with Genz customers. The social media network offers a less invasive marketing
technique that grabs the attention of the audience. Once you master the art of
incorporating the brand into well-structured stories, you will increase Tik Tok engagement and
ultimately drive more sales.
Ideal for User-Generated Content: TikTok
has the first movers advantage and the biggest source for creating
user-generated content. The social network drives content as a part of its
design and encourages user-generated content through unique challenges.
If you have decided to use TikTok to promote your products/services, get in touch with TikTokBot to get desired results.
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