How to Use TikTok for Growing your Brand? Expert Tips your Way!

Are you already using top social media channels in your social media strategy? Facebook, Instagram, Twitter these big names are already there. But, what about TikTok? Can the video-sharing platform make your brand grow and reach the zenith in no time? We will answer your questions in this blog.

Brands have gone from Facebook to YouTube and then IGTV and now arrived in the age of TikTok. The video-sharing platform has increased in popularity amongst content creators and brands looking for innovative ways to grow audience, increase engagement and reach millions of people.

If you are new to TikTok and don't know how to increase followers on TikTok and boost brand awareness, we are here to clear your doubts.

Why is TikTok Profitable for Businesses and Brands?

TikTok, with more than 500 million users worldwide, is the most downloadable app on Ios. TikTok is full of the young crowd willing to consume catchy, attention-grabbing videos and the ads that go with it. Despite this fact, according to a report by Social MediaExamine, only 3 % of marketers use TikTok. TikTok has a large marketing field with huge potential for brands.

How will TikTok help in Boosting Brand Awareness?

Make Cross-Promotion Easy

It's an easy and effective way to build sales and conversions. TikTok makes it easy for you to save videos on the camera roll, making them accessible on different social media platforms. Within few minutes, you can post TikTok videos to your Instagram newsfeed of stories.

Pro Tip: When you cross-promote on Insta feed, keep the difference of dimensions in mind. When you post content on different platforms, make sure you use a call to action to persuade customers.

Increase Exposure with a Huge Audience

TikTok has a huge audience base that you can use to boost your brand awareness. The more active users a platform has, the more exposed your brand will be. Even if customers don't engage with your brand, they will be familiar with it. Through TikTok, more and more people will talk about your brand outside the app, the more you will boost brand value.

Collaborate with Local Creators

Micro-influencers: the local creators who have gained 10,000 followers can help brands in enhancing their image. They exhibit an extremely small niche when it comes to their location. Collaborating with influential local influencers will help you build TikTok followers and make sales through the video-sharing platform.